If a home has been on the market for over 3 months, it can be considered a stale listing. A stale listing is not a big deal, and it happens even in the best housing conditions and markets. However, there are certain things you can do if your listing does not sell on time. If you want to revive stale listings for your client’s home, read on to learn how to achieve this.
Ways to Revive a Stale Listing
Whether you have been an agent from the start or have just been hired to take over a home sale, the following are the ways to revive a stale listing:
Do Your Research
Firstly, you should know if your price is fair. Comparative market analysis (CMA) can help you with this. CMA is a real estate tool that gives valuable insights into homes that have recently been sold near your listing.
Examine Your Marketing
Even for a home run listing, you still need an effective marketing plan if you want to get offers. Reassess how you have been marketing for the home sale and remember to utilize things like online listings and printed materials. Work with social media and other real estate professionals to get a fresh perspective.
Buying a new home is a considerable investment, and people love to buy what pleases their senses. When you stage a home, buyers can picture or imagine themselves living there. The house should always be clean and organized. Getting the help of a professional stager will be worth the investment.
Attending to even minor home repairs is one way to revive a stale listing. Old appliances, a damaged driveway, or a leaky roof can hold buyers back. Talk to your clients to help them arrange to get any necessary repairs done.
Potential home buyers start online, so you need to make sure the listing catches people’s attention by getting new photographs taken. Angles, lighting, focus, and staging will make your home photo look professional. A professional photographer will come in handy for this.
Tweak the Listing Description
Make sure your listing description is clear and engaging because it helps the buyers to picture themselves living in the house. The description is more than just a list of features. Rewrite the copy to paint a positive picture of the house.
Ask Interested Buyers Why They Didn’t Make an Offer
Find out the reasons why prospective buyers who came to tour the property didn’t end up making an offer.
It is sometimes stressful to look for ways to revive a stale listing for buyers and real estate agents. Work with your client to help them understand the things they can do to help increase the chances of their house selling. For help with applying for a mortgage or other questions about your home sale, contact Andraya Coulter. We are here to help you navigate the home sale process.